Jul 1, 2026
How To Stop Losing Customers To Worse Competitors
How To Lower Your Cost Per Lead
What if the real reason your cost per lead is so high has nothing to do with your ads? This week on BGC, Cameron reveals the mistake that instantly makes lead generation more expensive, Elliott explains why customers no longer respond to old offers, and Nigel shares the simple competition that transformed an optician's business.
A practical episode about how to lower your cost per lead, attract more of the right prospects, and get better results from your marketing.
Here’s a taste of what’s to come on Business Growth Central - the podcast from The Botterills, the father and sons trio behind Entrepreneurs Circle. Real tactics, real stories, and real growth. New episodes every Wednesday!